ACCA Certification Complete Practice Test 2026

Promotion refers to the marketing communications that are designed to inform, persuade, and remind customers about a product or service. This includes various activities such as advertising, sales promotions, public relations, and personal selling. The primary goal of promotion is to raise awareness, generate interest, and ultimately encourage consumers to make a purchase.

In the context of the question, promotion serves to communicate information about a product to the public, highlighting its features, benefits, and value, which helps potential customers make informed decisions. This distinguishes it significantly from other concepts in marketing.

Market research focuses on gathering, analyzing, and interpreting information about a market, including information about the target audience, their needs, and preferences. While it is essential for informing promotion efforts, it does not directly communicate to the public.

Branding involves creating a unique name, design, and image for a product in the consumers' minds, often through symbols, logo, and messaging. However, it is more focused on the identity of the product rather than directly informing the public about it.

Distribution refers to the process of making a product or service available to consumers, which includes the logistics of getting the product to market and does not involve communication about the product itself.

Therefore, promotion is the correct term for marketing